I get it. As writers, we want our work to resonate with people. We want them to read it and -- hopefully -- come back at some point in the future to read more of it. We agonize over how we can make that happen, meaning we try to figure out what people want, and that's fine. But if you're not also carving out a little piece of your heart and weaving it into what you're writing in one way or another, your writing will miss the mark. It will register as empty, dull, inane, and lackluster. No wants to read more of that. There's already way too much of it out there.
I'm lucky in that I fell head over heels in love with writing through personal journaling, so I've had a literal lifetime's worth of practice when it comes to making sure my writing is intimate enough. In fact, I'd almost argue that I've had the opposite problem most writers today have. If I'm not careful, I wind up injecting more of myself into my work than people even want to see. Whichever direction you're coming from, establishing and maintaining the right balance is the key to getting where you want to be with what you're doing.
Be Truly Genuine and Vulnerable
I read an article on authentic writing from a favorite writer on Medium recently that actually took me aback a little. He seemed to be arguing that no writer is ever truly genuine when they open up a vein for you and expose their more vulnerable side. He talked about how they're really only doing it because it gets them clicks, views, read, and comments.