Naturally, content isn't just a big deal for writers and bloggers looking to make a living via their words these days. It's something everyone needs to worry about if they're serious about promoting their business, selling their products, or otherwise getting their voice out there. But becoming a decent enough writer to create readable content in the first place isn't typically enough to get people to notice it, click on it, and give it their time.
Granted, I'm still making up for lost time as far as building my personal brand goes, but I'm getting there. Plus, I've been copywriting and creating web content for my clients for well over a decade at this point, and according to them, I know what I'm doing. That said, other writers I talk to online who are still getting the hang of this whole content creation thing tend to have the same question -- "Why aren't people reading my stuff?"
If you're in that boat, too, the bad news is that the issue probably is something you're doing wrong or could stand to improve on. But the good news is that -- whatever the problem -- it's totally fixable. So here are some excellent examples to think about.
1. Your content has zero personality.
There are hundreds of thousands of other writers out there trying to do exactly what you're doing -- get their writing seen, attract clients, build an audience, and so forth. Lots of them have the writing chops, too, and quite a few of them are going to be a lot better at writing than you are. There's only one thing you have that they don't, absolutely guaranteed -- your unique personality, perspective, and writing voice.
Great content, especially the type you'd post to a personal blog or on a platform like Medium, strikes a good balance between informative and personal. Yes, you should back up your content with facts when appropriate, but you should also be leveraging your personal experience. Tell your audience what you've learned and how you learned it. Speak to them like you would a friend or close relative.
