What I’ve Learned From Blogging Every Week (Even When I Didn’t Feel Like It)

You know those writers who always seem to have their act together? (Of course, you do.)

They’re cranking out newsletters every week, dropping blog posts like clockwork, and somehow still finding time to live aesthetic Insta-worthy lives full of matcha lattes and annotated novels. I used to assume those people had some secret I didn’t.

At this point, I fully realize they don’t. And neither do I.

But I have been blogging weekly for a while now, and I’ve learned a few things along the way. Some of them surprised me. Most of them made me realize that consistency isn’t about inspiration, productivity hacks, or being in the mood. It’s about building something quietly over time and trusting that the process is worth it, even when the words don’t feel like anything much in the moment.

Here are a few notes on what I've learned so far.

You Don't Have to Be Inspired to Write Something Good

If this were a requirement, I'd be screwed, because I don’t always feel like writing.

Sometimes I’m tired. Sometimes my brain is loud and completely overstuffed with concerns about other people’s needs. Sometimes I open the blank post window and just… stare for no good reason. And yet, some of my favorite pieces – especially the ones people have reached out about and the ones I’ve looked back on with real pride over the years – were written on days like that.

Inspiration is awesome when it actually happens. But thankfully, it’s not required.

I’ve learned that writing is a bit like lighting a candle in a dark room. You don’t wait for the room to light itself. You make the decision to show up one day with a match. And more often than not, something catches, even if it’s just a warm little flicker at first.

Readers Value Your Voice More Than You Think

There have been weeks when I almost didn’t publish anything. I’d write something, read it back, and think, “Is this even worth posting? Does this say anything that matters, and is anyone actually going to notice or care?” But I’d hit publish anyway. Sometimes, I'd even have someone message me to say it resonated. 

Readers connect with your voice, your honesty, and your rhythm. And when you show up consistently, even in small ways, people start to trust that voice, even if they don't always step out of the shadows and say so explicitly. You become part of their week. And they become part of yours.

Momentum Is a Form of Magic

There’s something quietly powerful about doing the same thing week after week, even when it’s hard. Maybe especially when it's hard.

Weekly blogging has slowly brought me back to a place where it's one of the anchor points in my creative life. It’s something I can rely on when other things feel chaotic or unclear. It reminds me that I am a writer, not because of some grand book deal or viral moment, but because I park my butt in a chair consistently and choose to actually write. Again and again. Whether I feel like it or not.

I’ve even built tiny rituals around it. Tea or water nearby. Soft music or incense burning. A little rhythm that says, "This is writing time now." That rhythm keeps me moving forward, even on the slow, shitty days.

It Gets Easier (But Not Necessarily More Comfortable)

Not gonna lie. I've been writing for years, and blank pages still intimidate me sometimes, especially when I'm writing just for myself. But over time, the habit of blogging has helped me push through that discomfort faster. I know how to trick myself into starting now. I have go-to formulas for writing myself out of a jam, back-pocket topic ideas, and favorite oracle decks to pull a theme from if I’m stuck.

The discomfort hasn’t disappeared, but I’ve also learned that it doesn’t mean I’m doing something wrong. It just means I’m showing up for real work. Work that matters to me, even if it doesn't pay what my client work does or get me as much attention.

Why I'm Still Doing It 

Blogging every week has slowly helped me reclaim a piece of myself. The part that writes because it wants to, not just because there’s a client deadline, a marketing angle, or a deadline attached to it. It’s given me a space where I can be honest, playful, reflective, and whole. And it’s mine.

So, if you’ve been thinking about starting your own weekly blog, or maybe just restarting one you abandoned, this is your permission slip. You don’t need a content calendar or perfect branding to pull the trigger. You just need to show up once, and then once more. Before you know it, you'll have a habit on your hands.